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87954858
THE MODEL (MarkeZine BOOKS) Marketing, Inside Sales, Sales, Customer Success Co-operation Process
Item #:
87954858
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What Stands Out
Collaborative Approach
Emphasizes teamwork across marketing, sales, and customer success, fostering a unified strategy for engaging customers and driving revenue growth.
Practical Insights
Offers actionable strategies and real-world examples that power professionals to enhance their sales techniques and customer engagement, ensuring effective implementation.
Expert Authors
Contributors are industry veterans, providing reliable knowledge and innovative methods to optimize communication and sales processes, establishing the book as a trusted resource.
Product Details
| Publisher | u7fd4u6cf3u793e |
| Publication date | January 30, 2019 |
| Edition | First Edition |
| Language | Japanese |
| Print length | 328 pages |
| ISBN-10 | 479815816X |
| ISBN-13 | 978-4798158167 |
| Item Weight | 1 g |
| Dimensions | 5.04 x 0.91 x 7.4 inches (12.8 x 2.3 x 18.8 cm) |
| Country of Origin | This item will be imported from JP |
| Date First Available | May 31, 2021 |
| What is in the box | THE MODEL uff08 MarkeZine... For more details, please check description/product details |
Who Should Buy?
-
Marketing Professional
Ideal for marketers seeking to enhance collaboration with sales and customer success teams.
-
Sales Teams
Provides insights into integrating sales efforts with marketing strategies for improved results.
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Business Leaders
Useful for leaders looking to foster a collaborative culture across marketing, sales, and support functions.
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Solo Entrepreneurs
May not find value in collaborative methodologies focused on larger organizational structures.
Product Description
THE MODEL (MarkeZine BOOKS) Marketing, Inside Sales, Sales, Customer Success Co-operation Process
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What are the main themes of this book?
Answer: We propose new processes and revenue models for the transformation of corporate marketing and sales activities. -
Question:
How can you transform your business?
Answer: Through concrete processes and psychological analysis methods, you can achieve sales support based on a scientific approach. -
Question:
Who is this book suitable for?
Answer: Especially useful for sales, marketing, and customer success professionals and managers.
福田 康隆 Format: Tankobon Softcover Other Editorial Review
**** The Model MarkeZine offers an insightful approach to sales and customer success through a narrative format that's engaging and accessible. Readers appreciate how the book aligns with established theories like the Theory of Constraints, illustrating the importance of limiting bottlenecks in the purchasing process. Many users find that it encourages self-reflection and helps bridge the gap between one's current reality and desired outcomes, making it a valuable read for sales professionals and various organizations looking to enhance their operations. The book is particularly noted for its emphasis on the collaborative integration of sales functions—ranging from marketing to customer support. Its advocacy for dividing roles within the sales process, such as separating inside sales from customer success, has resolved with many professionals seeking clarity and efficiency in their workflows. This separation allows for emphasis on the importance of numerical management and performance evaluation, which is particularly beneficial for those in managerial or analytical roles. However, some readers have also highlighted the practical challenges involved in implementing the methods presented. Critics include differences in executing the inside sales process effectively, potential communication breakdowns among team members, and the risk of misalignment between marketing and sales efforts. Notably, while the book is filled with strong principles and ideas, readers caution that a critical understanding of its recommendations is essential to avoid organizational pitfalls. Overall, The Model MarkeZine stands out as an important resource for those in sales and marketing, especially in the age of digital engagement. Its principles not only apply to customer acquisition but can also be transferred to broader organizational contexts, promoting positive changes in work outlook for individuals and companies alike. **
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Pros
- Easy-to-read narrative format.
- Aligns with established theories (eg, Theory of Constraints).
- Encourage self-reflection and helps identify personal growth areas.
- Clear advocacy for collaborative sales processes.
- Offers valuable insights into numerical management and performance evaluation.
- Broad applicability across various business contexts.
Cons
- Implementation challenges, especially in inside sales.
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USD 21
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Features & Benefits
- Traditional sales styles no longer work.
- We live in an era where the majority of the negotiation process is completed when contacting customers.
- Information dissemination is shifting from companies to consumers.
- Promoting digitalization is essential for BtoB business.
- The importance of new revenue models and scientific sales.
- Help you conquer the market and strong customer relationships with a practical playbook.
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